The Cookie Sweep: Will You Have Crumbs on Your Face?

16 September 2014

Author: Dawn McKnight
Sector: Technology

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The European data protection authorities will be conducting a “cookie sweep” later this month, carrying out random spot checks on websites to assess them for compliance with EU “cookie” laws.

That means you need to start checking now to make sure you’re complying with the requirements and have sufficient time to resolve any issues.

The questions you should be asking yourself are the same as those the authorities will be asking: Are your cookie notices correct? Do you give the right information? Do you collect valid consent from your website users? Is your privacy policy correct? Are you using customer data correctly and lawfully? Is your marketing compliant with the new EU “cookie” laws?

In the UK, fine levels for breaches of data protection laws range from £5,000 to potentially £500,000 for serious breaches – if the authorities turn up the heat on your business and your cookie policy falls short, just baking a new cookie policy is not going to be enough.  

Being a US business or other non-EU business does not necessarily give you a “pass” on these EU requirements either. If you operate a website accessible in the EU, do business in the EU and/or supply goods or services to the EU, your cookie policy is open for review as well. 

For more information please contact Dawn McKnight or another member of our Technology Team.

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