The SHS Group Acquires Meridian and Rocks Owner 3V Natural Foods Limited

14 February 2018


Carson McDowell acted for The SHS Group, who have today announced the acquisition of a majority shareholding, for an undisclosed amount, in the 3V Group, owners of the Meridian and Rocks brands. Meridian is the leading brand of nut butter across the UK & Ireland, while Rocks is the leading brand of Organic Squashes in the UK. The SHS Group owns premium branded products such as Shloer, Bottlegreen, WKD and Merrydown Cider and is the marker leader in the supply of own label herbs and spices in the UK. SHS also distributes over 100 FMCG brands in the UK and Republic of Ireland.

The 3V Group is headquartered in Hampshire, UK with its main production sites located in Devon and Wales. The Meridian brand has been at the forefront of recent category growth for nut butters as a healthier protein option. The Rocks brand was established in 1981 with the aim of making great tasting soft drinks, free from artificial sweeteners, flavours or additives and has grown to become the leading brand of organic squash in the UK.

Russell Smart, Commercial Director, 3V Group states:

‘’The team at 3V have worked incredibly hard to bring innovative and relevant product development to the market in response to changes in consumer demand over the last 12 years. The SHS Group, with its depth of expertise in FMCG brands, will help support our growth strategy and market reach in the UK and beyond”

SHS Group CEO Elaine Birchall concludes:

‘’The acquisition of Meridian & Rocks strengthens our owned-brand portfolio and manufacturing capability as we continue to invest in bringing high quality brands to a wide range of channels and geographies. We are delighted to have acquired this dynamic business and look forward to working with the management team in driving growth in established and new markets”

Contracts for the transaction have been exchanged, with completion of the transaction subject to clearance by the Irish Competition and Consumer Protection Commission.